The Official Blog

NAR's New Social Media Policy (Facebook IDX)

by Brandon Barker on Nov 14, 2012

NAR released its revised social media policy at the NAR convention in Orlando. The policy essentially allows MLSs to write their own rules, permitting them to decide whether or not to allow members to display listings represented by other members on social media sites like Facebook. However, the new policy — approved on Monday by the ...

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How to Manage Your Downtime

by Brandon Barker on Nov 13, 2012

Here on the blog we’ve pushed social media connectivity in a big way. And we still do. Time and time again, clients and prospects in the real estate agent reviews we verify appreciate a Realtor who is reachable by several mediums — email, calls, texts, the office, etc. Most agents with smartphones, tablets and laptops can claim that, yes,...

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How to Build Loyalty Online

by Brandon Barker on Nov 08, 2012

Real estate is like any other business. As an agent, your skills, reputation and personality are your storefront, attracting clients and creating lifelong customers. Your are your brand, in that sense, and social media tools play a major role in building it and generating new customers. Critics of social media might claim that because it doesn’t directly generate money for you that it&...

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Election 2012: Why Housing Has Not Been a Factor

by Brandon Barker on Nov 06, 2012

Happy Election Day! This week, Realtors and homeowners have reason to smile, and not just because of our right to vote and decide who runs the country, but news from the wires that housing prices are climbing in addition to rents. According to our content partner AGBeat, signs of hope are appearing for a true housing recovery.

According to a href="http://agbeat.com/real-esta...

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A Roundup of Real Estate Headlines

by Brandon Barker on Nov 02, 2012

In case you don’t know already, as part of our content partnership with AGBeat, we have feature (free to all agents) called Headlines. This new digital content sharing and commenting service helps real estate agents using ReachFactor stay current on trends affecting the real esta...

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