The Official Blog

Got a Post-Sale Strategy? Join the Club

by Brandon Barker on Jun 17, 2011

As everyone in this business knows, referrals are the gift that keeps on giving. One satisfied buyer or seller leads to another, and soon your reputation grows among past, present and future clients. It’s the best kind of real estate marketing, so why wouldn’t you want to encourage it in your real estate business every step of the way? Od...

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How to Get Instant Feedback on Your Blog

by Brandon Barker on Jun 14, 2011

During the past few months we’ve pushed blogs in a big way as an effective marketing tool for your web site and real estate practice. Assuming that you’re updating your blog several times per week with original content — e.g. short, informative articles about your area, changes to your prop...

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How Testimonials Help Your Real Estate Business

by Brandon Barker on Jun 08, 2011

Whether you work for yourself or a big broker, you always want to be expanding your skillset, learning more about your community and improving your interpersonal skills. But it doesn’t have to be too labor-intensive. I know several real estate agents who are practically addicted to their work and jump at any chance to learn from mistakes, improve communication or develop new contacts i...

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Fire the search engine optimizer - get active on Facebook

by Suresh Srinivasan on Jun 06, 2011

Facebook marketing can help real estate agents gain serious search engine rank

A recent SEOMoz study looked to see if social media had any impact on a website’s search engine rank. The results were surprising. The number of Facebook ‘comments/likes/shares’ someone gets seems to directly impact their Google rank.

The study looked at results across 10,000 Googl...

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Impress Prospects With Your Mobile Know-How

by Brandon Barker on Jun 03, 2011

At this point, it’s abundantly clear to everyone that homebuyers are starting (and continuing) their home searches on the web. And we’ve verified plenty of real estate agent reviews on ReachFactor in which a satisfied client has shown appreciation for an agent’s web site and access via text and e-mail. But aside from the usual tools for buyers and sellers, there are a host ...

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