What Every Real Estate Client Is Looking For

by Brandon Barker on Mar 26, 2013

It’s late afternoon Friday, and still he hasn’t called. What’s a real estate agent to do? Potential clients are out there, reading your ads, Facebook pages and other forms of real estate agent marketing, yet they are not contacting you. You’ve met them at the open houses, offered your business card, followed up with friendly emails, so what do you have to do to get th...

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Take Stock of Spring Home Buying Season

by Brandon Barker on Mar 20, 2013

Though for many people there’s still a little frost on the car windows each morning, new real estate figures indicate that buyers and sellers are getting an early start on the surge in real estate activity that usually comes with warmer weather. Realtor.com’s February 2013 national housing data shows that listing inventories increased 1.15 percent month-over-month, and median list pric...

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Know What Your Customers Are Looking For

by Brandon Barker on Mar 14, 2013

Running your clients around to viewings and open houses is part of the business, and no one complains when the homebuyer—at long last—finally finds their dream home and signs on the dotted line. It’s expected that your clients will need to visit sometimes dozens of homes before settling on the right one, and there’s not much that can be done to minimize that searching...

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A Good Open House Can Sell More Than Just a Home

by Brandon Barker on Mar 06, 2013

Though winter weather is still swirling across the country, spring is almost here and open houses are a real draw for the weekend house hunter. Social media and the internet have revolutionized the way we buy and sell homes, but for some real estate agents, the open house is still the best way to market not only your listing but also yourself, i.e. your reputation and customer service skills...

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Four People Skills That Will Help Your Real Estate Business

by Brandon Barker on Feb 27, 2013

As a Realtor, your job is customer service. Whether you work for a brokerage or consider yourself a gunslinger, your reputation and interpersonal skills are the things that help you gain and retain clients that keep your business going year in and out. Social media tools play a major role in building this brand and generating new customers, but you also want to adopt some best practices for ...

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