How a Post-Sale Strategy Creates Repeat Clients

by Brandon Barker on Aug 07, 2013

Referrals, as every real estate professional knows, are the gifts that keep on giving. One satisfied buyer or seller leads to another, and soon your reputation as a Realtor grows among past, present and future clients. It’s the best kind of real estate marketing, so it makes sense to integrate it into your business best practices. Oddly enough,...

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Why Client Reviews Are Working For Real Estate

by Brandon Barker on Jul 24, 2013

The world of real estate marketing has, in the last few years, opened itself up to criticism and praise from home buyers and sellers. And it’s about time. Like product marketing on Amazon and other merchant sites, prospects looking for a new real estate agent are beginning to trust and rely upon real estate agent reviews before signing listing agreements.

The business of real es...

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Why Social Media Works for Real Estate

by Brandon Barker on Jul 19, 2013

Most real estate agents using social media might say the following: “yes, I’m using social media, but I have no idea if it’s working.” Of course, if a new client or prospect comes right out and says they found you on Facebook, Twitter, YouTube or some other social network, or if a past client wrote a real estate agent review ab...

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Real Estate Apps for Every Stage of the Game

by Brandon Barker on Jul 18, 2013

Most likely, your listing agreement meeting with your latest real estate client involved some smartphone action, exchanging cell and email contact info, and so on. Real estate agents who are really connected, however, might also have suggested the clients download an app or two to make the home search go smoothly, whether that’s Zillow, Truilia or something similar. This serves two pur...

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How to Capture the International Market

by Brandon Barker on Jul 12, 2013

We’ve always encouraged real estate agents to “think locally” in the real estate marketing. In fact, it’s crucial to emphasize to your clients and prospects that you are indeed the right person to find them a home in a particular part of the country by becoming an authority on your service area. But that doesn’t mean you should think locally exclusively. As the ...

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