How to Get More "Likes" On Facebook

by Brandon Barker on Feb 08, 2013

Earlier this week, the Houston Chronicle ran a story called “Plan to take a vacation from Facebook? You aren’t alone,” which shared news that about 27 percent of Facebook-ers – and 38 percent of 18-29 year-olds – said they planned to spend less time o...


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Is Your Real Estate Market Humming or Slumming?

by Brandon Barker on Feb 06, 2013

Some new figures from Trulia indicate that asking prices on homes are improving, on course with the recovery, while construction has slowed rising rents. According to the latest Trulia Price Monitor and Trulia Rent Monitor, in January asking prices inched up 0.3 percent, which is a good sign during the typically slow winter months, and 5.9 over the year. In addition, Trulia has mapped which ...


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Make Sure Your Real Estate Photos Send the Right Message

by Brandon Barker on Jan 30, 2013

Hold it right there. If you hire a professional photographer to take your listing photos, you might decide to pass on a real estate photography article. However, taking better smartphone photos is important whether or not you handle your actual listing photos. If you’re going to engage with clients and colleagues through social media, you’ll need to learn how to maximize the most...


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Facebook marketing tips from recently departed Payvment

by Suresh Srinivasan on Jan 29, 2013

Payvment was an ecommerce platform on Facebook for small businesses. I came across excerpts from a study they did I thought is applicable to real estate marketers as well. Read their tips below and see if you can apply them to your real estate marketing on Facebook.

For the study, Payvment surveyed 100,000 merchants that sell products to get a thorough understanding of their...


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How to Write Copy That Pops

by Brandon Barker on Jan 25, 2013

Contrary to popular opinion, the written word still has a place in life and business. In spite of ongoing advancements in visual communications, photography, film, computer graphics and video, the ability to write well is still valued; in fact, as it becomes more and more rare it will be treasured. The truth of the matter is, it’s writing that often puts into motion the concepts that c...


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