Facebook real estate marketing is a must as a Facebook search engine looms

by Suresh Srinivasan on Dec 20, 2012

We’ve been studying Facebook’s influence on search engine optimization for a while now. All signs seemed to point to a day fast approaching when social media would mix with search engines to deliver very personal search results. In fact, Bing a href="http://www.seroundtable.com/bing-facebook...

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A Time to Give Thanks

by Brandon Barker on Dec 18, 2012

On the blog this year we’ve shared hints with real estate agents on how to improve their customer service and marketing using services like ReachFactor and other social networking tools. This week, as we make plans to travel to see loved ones and presumably close up shop for a few days, it’s a great excuse to reach out to your email list, Facebook subscribers and readers of your ...

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Survey: 72 Percent Trust Online Reviews

by Brandon Barker on Dec 14, 2012

In these final few weeks of holiday shopping, you’ve probably read quite a few online reviews of products you’re considering as gifts for family and friends. Tasked with choosing between fourteen different desktop water fountains with similar features, you might resort to making your final decision based on the number and quality of online reviews you find on the product sites. A...

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Use Social Media to Build Your Storefront

by Brandon Barker on Dec 12, 2012

As a Realtor, your skills, reputation and personality are your storefront, attracting clients and creating customers for life. Your are your brand, and social media plays a major role in building it and generating new customers. Critics of digital marketing might say that because it doesn’t directly generate money for you that it’s not worth doing. On the contrary, social network...

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Pitching Your Location to Homebuyers

by Brandon Barker on Dec 07, 2012

We’ve been talking a lot about social media these last few weeks on the blog, and that won’t change today. But as you set up Facebook, Twitter and Pinterest accounts for your real estate business, don’t forget about your blog: This is the part of your social networking and real estate agent marketing that can showcase the skills that make you a standout real estate agent in...

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