Use Open House Weekend to Generate New Business

by Brandon Barker on Apr 18, 2013

April 20-21 is the National Association of REALTORS® Nationwide Open House Weekend. And it’s the perfect time for it. Spring is here and open houses are a little more appealing to the weekend house hunter. For a lot of agents, the simple, tried-and-true open house is still the best way to market not only your listing but also your reputation and experience. Yes, in spite of all the gad...


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Time to Dust Off That Blog?

by Brandon Barker on Apr 10, 2013

There’s no getting around it: Photos, video and other visuals are dominating social media and the web. But the core of your real estate agent marketing—or your brand—is its voice. In other words, you still have knowledge, experience, data and information to impart to your clients and prospects. And there’s no better way to establish that than a blog, or regularly main...


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Help Your Clients Find the Best Schools

by Brandon Barker on Apr 03, 2013

Most clients, especially those with young children, expect their agents to know a thing or two about local schools, their ratings and districts. Because these districts can change, it can be a little bit of a gamble speaking with absolute authority on local schools. Luckily there’s a free mobile iPhone/iPad/iTouch app makes it possible for prospects to research this information on thei...


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What Every Real Estate Client Is Looking For

by Brandon Barker on Mar 26, 2013

It’s late afternoon Friday, and still he hasn’t called. What’s a real estate agent to do? Potential clients are out there, reading your ads, Facebook pages and other forms of real estate agent marketing, yet they are not contacting you. You’ve met them at the open houses, offered your business card, followed up with friendly emails, so what do you have to do to get th...


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Take Stock of Spring Home Buying Season

by Brandon Barker on Mar 20, 2013

Though for many people there’s still a little frost on the car windows each morning, new real estate figures indicate that buyers and sellers are getting an early start on the surge in real estate activity that usually comes with warmer weather. Realtor.com’s February 2013 national housing data shows that listing inventories increased 1.15 percent month-over-month, and median list pric...


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