What to Do About Bad Reviews

by Brandon Barker on Sep 25, 2013

Keeping in front of the competition is crucial for Realtors, and real estate agent reviews create an excellent after-sale line of communication with your clients in addition to being excellent real estate agent marketing tools. Giving clients the opportunity to comment on your skills, service and experience shows them that you appreciated their business, care about their opinion and want to ...

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How to Turn Likes Into Sales

by Brandon Barker on Sep 20, 2013

Most real estate professionals at this point have at least dabbled in social media for their real estate marketing, creating Facebook and Twitter accounts, marketing video on YouTube, and so on. But the $20,000 question on everyone’s mind is, “is it working?” In other words, is all the effort having an effect on the bottom line? Earlier this week on the blog we covered how ...

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How to Track Your Social Media Metrics

by Brandon Barker on Sep 17, 2013

Realtors and brokers that are encouraged to engage more (or just engage, period) in online media platforms are often advised that one advantage over traditional print media is the ability to gauge metrics, i.e. crunch the numbers and learn if all those hours on Twitter and Facebook are attracting customers. But this capability is in some ways a two-edged sword: Online media can also point ou...

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Master the Art of Real Estate Communication

by Brandon Barker on Sep 10, 2013

In this age of constant contact via text, phone and e-mail, it’s amazing that so much confusion can be involved in a simple real estate transaction. To be fair, negotiating price, move-out date, repairs and other issues is no small task. This is a complicated process involving several real estate agents, several clients and lots of emotion. So, how do you master the due diligence of co...

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How to Get Potential Real Estate Clients to Contact You

by Brandon Barker on Sep 06, 2013

It’s late in the afternoon, and real estate agents everywhere are waiting for the phone to ring. Potential clients are out there, reading your ads, Facebook pages and other forms of real estate agent marketing, yet they are not contacting you. You’ve met them at the open houses, offered your business card, followed up with friendly emails, so what do you have to do to get them to...

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