How to Use Your Smartphone for Real Estate Video Marketing

by Brandon Barker on Jun 11, 2013

How important is video to real estate marketing? According to the California Association of Realtors, sellers are 73% more likely to sign with a real estate agent who incorporates video in his/her real estate marketing strategy. However, calculates that only .8% of real estate professionals are actually using video on a regular basis. Taking into account that more than 100 millio...

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The Painless Path to Reputation Marketing

by Brandon Barker on Jun 07, 2013

How many times have you been surveyed today? The escalating trend in customer satisfaction surveys has increased so much lately that you might dread even the smallest query to a technical support number, sales support representative or—gasp—trip to the grocery store. Inevitably at the end of the interaction, you’re asked to spare a few moments to “rate” the expe...

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How to Avoid Paperwork Nightmares

by Brandon Barker on Jun 04, 2013

Real estate agents who vow to go paperless have a tough road to hoe. Some states, like California for instance, require 40-50 forms for a simple single-family home transaction. Since much of your business paperwork has legal compliance implications, it’s wise to start thinking about putting into place a real estate paperwork system. Our content partner a href="

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Four Ways to Improve Your People Skills For Real Estate

by Brandon Barker on May 29, 2013

Customer service is crucial in real estate. Whether you work for yourself or a big real estate broker, your reputation and interpersonal skills are what help you earn and retain clients that keep your business thriving year in and out. Social media tools can help you build your brand and generate new customers, but you also want to adopt some best practices for all your interactions with pro...

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How Client Reviews Can Set You Apart

by Brandon Barker on May 21, 2013

Whether you run your own real estate operation or work for a big broker, you always want to be developing your skills, learning more about your community and improving your customer service skills. At the same time, you want to be marketing your real estate reputation every way possible, and there’s really no better way these days to sell a product or service than to gather and public ...

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