Four Ways to Improve Your People Skills For Real Estate

by Brandon Barker on May 29, 2013

Customer service is crucial in real estate. Whether you work for yourself or a big real estate broker, your reputation and interpersonal skills are what help you earn and retain clients that keep your business thriving year in and out. Social media tools can help you build your brand and generate new customers, but you also want to adopt some best practices for all your interactions with pro...

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How Client Reviews Can Set You Apart

by Brandon Barker on May 21, 2013

Whether you run your own real estate operation or work for a big broker, you always want to be developing your skills, learning more about your community and improving your customer service skills. At the same time, you want to be marketing your real estate reputation every way possible, and there’s really no better way these days to sell a product or service than to gather and public ...

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Improve the Timing of Your Real Estate Emails

by Brandon Barker on May 17, 2013

Social media hasn’t changed the business of real estate entirely: Cold-calling and pavement pounding still have a place in real estate agent marketing, but email and e-connectivity have made staying in touch with clients, prospects and even colleagues on your mailing list a lot simpler. But, there’s a right way and a right time to “pulse” home buyers and sellers.


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Your Guide to Going Tech

by Brandon Barker on May 09, 2013

As you plow through a busy spring real estate season, you’re most likely coming across clients and prospects who are more into technology than you. These days, Trulia, Zillow and other real estate apps are keeping consumers connected and informed about listings and trends. So, you might be looking for a quick, simple and free way to find tech solutions for your business.

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Give Your Real Estate Content Strategy a Local Focus

by Brandon Barker on May 03, 2013

When offering advice on their craft, most writers, authors and journalists will say, “write what you know.” This same advice can be applied to your real estate content strategy. A Realtor’s next question might be, “well, what do I know?” The answer is, a whole lot.

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