Give Your Real Estate Content Strategy a Local Focus

by Brandon Barker on May 03, 2013

When offering advice on their craft, most writers, authors and journalists will say, “write what you know.” This same advice can be applied to your real estate content strategy. A Realtor’s next question might be, “well, what do I know?” The answer is, a whole lot.

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Keeping Up With the New Twitter Features

by Brandon Barker on Apr 30, 2013

Real estate content will always be something that people search, but social media tools make it easier for real estate content to be shared with clients and prospects. And, hopefully, shared and shared and shared. Twitter, as you probably know, is a great and simple way to communicate thoughts and share links with your followers. Twitter has a product called Cards that makes it possible to e...


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Free Open House Tool Kit

by Brandon Barker on Apr 26, 2013

A few weeks ago on the blog we shared news about the open house season with Use Open House Weekend to Generate New Business, a little primer on how one open house can generate future leads and business. With spring selling season just about underway, we’d like to carry on the theme...


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Help Your Clients Clean House

by Brandon Barker on Apr 24, 2013

Recently on the blog we offered some advice on how to Use Open House Weekend to Generate New Business, which covered how to use the typical open house not only to sell that real estate listing to a prospective homebuyer but to also market your services with a little networking. But as we...


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Use Open House Weekend to Generate New Business

by Brandon Barker on Apr 18, 2013

April 20-21 is the National Association of REALTORS┬« Nationwide Open House Weekend. And it’s the perfect time for it. Spring is here and open houses are a little more appealing to the weekend house hunter. For a lot of agents, the simple, tried-and-true open house is still the best way to market not only your listing but also your reputation and experience. Yes, in spite of all the gad...


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