Stand Out From the Real Estate Agent Crowd
by Brandon Barker on Aug 16, 2012
In an age when most every real estate agent has a blog, Facebook page and Twitter handle (or should have them), it’s hard to stand out from the crowd in your real estate agent marketing. But it’s important to set yourself apart not only in the style of your marketing but also in the way you self-promote. Your reputation (as evidenced by word of mouth marketing and real estate agent reviews) is a key part of this, in addition to digging deep to exhibit your credentials.
Our content partner AGBeat recently featured an article called In the digital era, what makes you unique?, which says “In order to truly stand out from your local competitors, you can’t be afraid to take risks. You have to be willing to try methods and tactics that are different from what everyone else around you is doing. By being established as unique, you will be well-known in your community as someone who is innovative and current.”
Several years ago, we posted something on the blog about how to write your about me page. Where it’s relevant here is that all the bells and whistles of social media won’t promote your business unless you take the risk of self-promotion, allowing yourself (as a business person) to be “out there.”
In a nutshell, here’s what we recommended that you keep in mind when promoting yourself online:
1) Who am I? (use your name, highlight credentials, education experience)
2) Why am I an agent? (personal motivation)
3) What do I do? (service types)
4) When did I start?
5) How do I do it? (your method of delivering great service & marketing)
But why not take this concept even further? Focusing on your skills, qualities, reputation and experience as you market yourself online can only help your business and bring you more leads, and not just from a “good karma” standpoint. A constant awareness of what makes you special is key as you connect with past, present and future clients across social networks and through real estate agent reviews on your ReachFactor profile.
Do you have any tips to share about how to promote yourself online? Share them in the comments section below!
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