Social Media: More Showing, Less Telling
by Brandon Barker on Jun 29, 2012
In several recent posts we’ve stressed the importance of visual aids in your real estate agent marketing online. Posting images and video on your blog and Facebook page is much a more effective way to reach prospects and clients than text. Of course you’ll still want text on your blog somewhere to attract keyword traffic from searches where people are looking or real estate in your territory—short, effective writing can be a great supplement to the visual. Yet, the video tour or the info-graphic is going to really attract an audience and keep them coming back much more effectively than written descriptions. As May statistics have shown us, the average user watched 22 hours of video last month, showing that the web audience is drawn to the effortless visual, not to mention the rise of social media sites like Pinterest and applications like Instagram.
As our content partner AGBeat points out:
“Short, sweet and to-the-point writing coupled with an enticing graphic or video typically sees much more interaction than a long, written-out paragraph or slew of tweets featuring “How To” articles. This seems like common sense to many small business owners; however you’d be surprised how many social media sites I come across that have yet to really utilize the power of visual content. Today’s tech tools make it much easier for you to share photos and video from essentially anywhere.”
Check out their article for pointers on how to accentuate the visual in your real estate agent marketing, but in general just remember that in your pocket is the key to using visual aids in your social media. With a few clicks of your smartphone you can share photos and video of your real estate listing.
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