How to Stand Out From the Crowd? A Content Strategy
by Brandon Barker on Jun 19, 2012
It’s sad but true: While agents may put in a lot of effort to get potential customers to contact them, home buyers and sellers have no real interest in doing so. Rather, customers have a fairly one-track mind when it comes to their real estate path. Buyers want home listings, sellers want to know the value of their home, and neither are really interested in you per se. It’s as simple as that, and that realization should shape your real estate agent marketing.
So how do you stand out from the crowd? Too many real estate agents make the mistake of talking about themselves in a sales meeting or real estate agent marketing instead of directly addressing and offering solutions to a prospect’s needs.
A Realtor’s content strategy should be the following:
1. Who do I want to reach?
2. What do they want?
3. How do I get what I want by giving them what they want?
One way to do this is to view local media producers as the competition—instead of other agents—and generate local-level content and subsequently become an authority on a particular neighborhood or area. People want content before they want a pitch. That’s the main underlying philosophy of Internet marketing," he said.
Therefore your approach is to sell not just a house but a lifestyle, and provide content that no one else is providing on that neighborhood level. What makes the community you serve special and inviting? What’s happening down the street and around the corner. These stories can get passed around and shared and before you know it, a prospect is contacting you because the comfort level has already been established. Content is great word-of-mouth real estate agent marketing, and if you think like a media company as opposed to a Realtor it can generate great leads.
And next? Promote your real estate agent reviews on ReachFactor, because you still want to be promoting your skills and experience.blog comments powered by Disqus