Managing Your Online Reputation the Smart Way
by Brandon Barker on Jun 11, 2012
Real estate agents actively using ReachFactor to promote their client reviews and listings are well aware that your online reputation is your most important asset—and not just a way to conduct your real estate agent marketing. It’s what prospects are looking for when they search through the pool of agents in the areas where they own homes or are looking to move. And the beauty of the internet is that real estate agents can easily and comprehensively promote their ability to handle a home sale transaction, years of experience and inter-personal skills—yet another reason why it’s important to preserve and maintain your online reputation with all the smarts at your disposal.
Our content partner AGBeat this week is promoting 10 mistakes most business professionals don’t know they’re making online. All 10 are worth checking out (Top 10 online reputation mistakes you may be making), but of interest to active ReachFactor users is probably #2:
“Responding in anger to negative reviews. In fact, responding to reviews, on sites like Yelp.com in particular, is something you might just avoid altogether. A response only lends validity, and draws attention, to the negative review; what you really want to do is suppress it with all that positive content we mentioned before.”
Great advice. If you want to go one step further and find a way to make a positive out of negative reviews? We covered that last week on the blog: The Right Way to Respond to Negative Feedback
If you have any pointers on how you’re managing your online reputation for real estate agent marketing, please let us know in the comments section.
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