How Testimonials Help Your Real Estate Business
by Brandon Barker on Jun 08, 2011
Whether you work for yourself or a big broker, you always want to be expanding your skillset, learning more about your community and improving your interpersonal skills. But it doesn’t have to be too labor-intensive. I know several real estate agents who are practically addicted to their work and jump at any chance to learn from mistakes, improve communication or develop new contacts in the business or the field.
Real estate agents who use ReachFactor do so for a number of reasons, but the overall benefit is that it helps them build an online reputation that enhances other forms of automated marketing like Facebook pages, Craigslist flyers, and their online profile on the ReachFactor site. Plus, the reviews are manually verified, so both agents and prospects can feel confident about the testimonials.
But, if you’re using the service regularly, you already knew that. Your real estate agent reviews serve the purpose of marketing and reputation-building. Once they’re in the can, they’re out there marketing your skills and track record. But as a business owner, these testimonials do much more than that: They provide you and your colleagues with valuable feedback that can positively affect future transactions and generate repeat customers.
If you’re not sure how to get more client reviews, here are some pointers from an agent using Reachfactor: A Top Agent’s Tips on Securing Client Reviews.
Or, if you have suggestions on how to draw testimonials from your clients, please share them in the comments section below.
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